Barter Smater

Have you heard of Barter Smarter ? They promote business growth, and support trade. Barter Smarter promotes the creative community by bringing bartering into the modern world. Working with entrepreneurs and new businesses not just in South Africa but expanding into the rest of Africa as well. Barter Smarter creates the required valuable space for new marketing opportunities and embodies the vision for the basic business model. Bartering is a creative way of maximising and leveraging resources. So glad to be on the Barter Smarter platform. #fusion360degress #bartersmater

QUAKER OAT’S WINNING APPROACH RECLAIMS MARKET SHARE IN NIGERIA.

Covid-19 year was filled with challenges for most brands while some had a feast of success some struggled not because of the pandemic but with a mere fact that the process flow was disrupted either by unavailability of personnel for production, interstate movements, low purchases, procurement of raw materials , production, supply chain and the list goes on.

The scarcity gave new entrants the opportunity to win the market since the “KING OF OATS” took its absence from the space. There were those made locally, some were imported which filled the space for consumers who desperately wanted to eat healthy oats but unfortunately, taste and quality could not be matched with that of Quaker Oats.

With gradual easing of restrictions, Quaker made it’s was back late 2020 with stiff resistance in getting a share amidst competing brands most especially in traditional trade with pricing as a weapon to defeat the brand. Retailers and consumers were happy to see Quaker Oats but few had pitched temporary tent with other brands.

Quaker Oats came all out with a major tool – “PRICING”, which was the first phase of the winning strategy thus initiating the reclamation process of the market share. Another tool used was “REWARD”, where distributors were engaged in its “Display & Win” campaign done at all major markets PAN Nigeria which showed creative product display in trade.

Sales activation was not left out in 13 states PAN Nigeria which was used to drive single unit sales for shoppers and consumers at traditional and selected modern trade outlets with incentives as rewards based on quantity purchased. Aggressive neighborhood sales drive to penetrate shops and kiosks. Kudos to the Quaker brand team on delivering excellence in product availability and brand visibility.

The tale of Two Oats

The pandemic in 2020 created opportunities for most brands amd for some it was a challenging year. Quaker Oats Nigeria was one of those brands that felt the heat from the impact of Covid 19. The whole distribution chain was slowed down giving room for other brands to get the market share. Same product from another source became the hot seller taking the spot with a different brand outlook. Quaker Oats is committed in kicking out accredited competition out of the market by reaffirming its commitment in product quality. 

PEP CHANGES ITS LOGO AFTER MORE THAN 50 YEARS IN SA

PEP stores with over 2,350 stores in South Africa and retail stores distributed across Africa recently changed it’s logo to a more contemporary logo but still retains the colours of blue, white and yellow. A walk down Randburg, Sandton and Cresta were all visible. In Nigeria, what is the rebranding plan ?

EMBORG LAUNCHES CAMPAIGN IN NIGERIA

It all started in 1947 when Emborg was founded. Since then Emborg have offered real, nutritious and flavourful food products. A meal does not have to be complicated or expensive to be delicious. With quality products and simple recipes, Emborg offer delicious and enjoyable food products with high nutritional value. Perfectly suited for everyday family life.

 

The comprehensive product family offers real, nutritious and flavourful food products across a wide range of categories. Emborg offers a wide selection of dairy products, such as cheese, milk, butter and cream. Furthermore, we offfer frozen vegetables and berries as well as plant-based products. 

Now distributed in Nigeria by Sayed Farms Limited, Emborg has made it’s way to modern trade shelves across Nigeria as is positioned as a premium brand. Recently launched a campaign to drive for it’s Amrican slices, U'Go and Butter brands where customers are expected to be sampled and make purchases worth N2,000 (Two Thousand Naira) to get a FREE U’Go.