The tale of Two Oats

The pandemic in 2020 created opportunities for most brands amd for some it was a challenging year. Quaker Oats Nigeria was one of those brands that felt the heat from the impact of Covid 19. The whole distribution chain was slowed down giving room for other brands to get the market share. Same product from another source became the hot seller taking the spot with a different brand outlook. Quaker Oats is committed in kicking out accredited competition out of the market by reaffirming its commitment in product quality. 

PEP CHANGES ITS LOGO AFTER MORE THAN 50 YEARS IN SA

PEP stores with over 2,350 stores in South Africa and retail stores distributed across Africa recently changed it’s logo to a more contemporary logo but still retains the colours of blue, white and yellow. A walk down Randburg, Sandton and Cresta were all visible. In Nigeria, what is the rebranding plan ?

EMBORG LAUNCHES CAMPAIGN IN NIGERIA

It all started in 1947 when Emborg was founded. Since then Emborg have offered real, nutritious and flavourful food products. A meal does not have to be complicated or expensive to be delicious. With quality products and simple recipes, Emborg offer delicious and enjoyable food products with high nutritional value. Perfectly suited for everyday family life.

 

The comprehensive product family offers real, nutritious and flavourful food products across a wide range of categories. Emborg offers a wide selection of dairy products, such as cheese, milk, butter and cream. Furthermore, we offfer frozen vegetables and berries as well as plant-based products. 

Now distributed in Nigeria by Sayed Farms Limited, Emborg has made it’s way to modern trade shelves across Nigeria as is positioned as a premium brand. Recently launched a campaign to drive for it’s Amrican slices, U'Go and Butter brands where customers are expected to be sampled and make purchases worth N2,000 (Two Thousand Naira) to get a FREE U’Go.